Tuesday, September 15, 2009

Woolly Wang

Alexander Wang’s inspiring RTW Spring 2010 collection, shown in New York on September 12th, saw him again collaborate with Australia’s Woolmark brand. This is the second time Wang has partnered with Australian Wool Innovation the first being on his Fall 2009 collection.

Of the latest collaboration Wang says “it’s been an exciting opportunity to experiment with new technologies and to continue to use Australian Merino wool, an innovative fibre,” and noted “Especially for a season you wouldn’t expect wool to be a major part of.”

AWI CEO Brenda McGahan says of the partnership “His [Wang’s] innovative use of Australian Merino wool for the 2010 spring collection is helping put a fresh spin on the world’s best natural fibre. In his hands, wool – typically regarded as a fall/winter staple – is proving how truly versatile a fibre it is, for spring and year round apparel.”

Wang’s collection which started with khaki vests, jackets, skirts and pants, moved to sporty track style tops, pants and dresses, then to more traditional knits and finished with lush bodysuiting and sheer tops, skirts and dresses is a diverse and innovative collection.

‘This season’s collaboration with AWI and the Woolmark perfectly aligned with the direction we wanted to take the collection,’ said Wang.

Collaborations such as these are set to change the attitude that wool is only wearable in autumn winter. With new technologies in wool innovation we can expect to see wool featuring in spring summer collections to come.

Images: Style.com

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