Wednesday, August 19, 2009

Brand placement

For or against there is nothing like a bit of brand placement. It's what makes brands a lot of money and a lot of people very happy (should that be jealous?). Whether we love to hide it or love to flash it we mostly just plain love it! Some might say they bought their LV, Chanel, YSL, Givenchy handbag, sunglasses, purse, keyring because they are well made and represent value for money... Whatever! Most get it because of its association with the brand. Being personally one you likes the understated, I still have to face facts that the reason I want that Givenchy Nightingale is that it is "Givenchy" darling! I may not be a lover of the double C earrings, necklace, sunnies but I wouldn't pass up the opportunity to show off a little Givenchy symbol on my handbag handles or a couple of C's on a quilted 2.5... No sir-y bob! If Mark-Kate can do it so can I.

Mary Kate Olsen "subtly" doing it for Chanel...

The power of branding! Taking it to another level...

Can't afford to do it at all... make your own?!

Solange Knowles - another fan of the double C


1 comment:

Everyone loves fashion said...

love mary kate's sunglasses :)